Still think Social Network sites are just a trend?
Over 750 million users on Facebook will likely tell you otherwise. Social networks have brought a whole new meaning to “user retention” when it comes down to it! For years you’ve had companies spending millions in trying to build better retention products, then this Harvard kid that goes by the name of Mark Zuckerberg comes along one night and thinks: “Hey, I have an idea!!”.
There’s no denying that it will stay, and evolve and change the way we do business. What companies need to understand is that these Social Networks allow for a whole new level of reach for their target audience and hear what they have to say about them. Viral marketing is the best form of marketing, why? Because it’s cheap, and you’re not the one putting in all the time and effort to reach your market.
Everyone and their grandmother is now on Facebook and Twitter and regardless of what anyone tells you, you can gain some great exposure by having a presence on these networks and most of all, know what people are saying about your business. I think there’s a saying that goes something like: “If you can’t beat’em, join Facebook!”